THEME: The Great Escape
PHOTO: Justin Hostynek
RIDER: Marc Frank Montoya
LOCATION: New Zealand Backcountry
CAMERA: Canon EOS 1 (analog)
WRITER: Arlie Carstens ©
With a recognizable style all his own, Marc Frank Montoya is one of the most influential riders of the 90s and early 00s. MFM grew up skating the salt-pitted streets of Denver, Colorado. From there he went all-in on snowboarding, adapting his skate style to big mountain freeriding.
Kids wanted to ride like him, dress like him, and be like him. Why? Style. Confidence. Swagger. Whether it be on the hill, in the club, or in the streets–MFM motivated an entire generation of superfans to step out of the darkness and into the light.